You may be familiar with John Rahm’s Callaway endorsement or top LPGA player Danielle Kang’s MGM gear. But have you ever heard of the golf sponsor WAAC?
Maybe you’ve noticed the spunky little devil on Kevin Na’s polos (and this viral cardigan) and wondered when golf sponsorships got so…fun? Well, wonder no longer! That red devil has a name, and it’s Waacky, the mascot of South Korea’s WAAC Golf brand.
WAAC, which stands for Win At All Costs, is worn by a few players on the PGA and LPGA, including Na, Hye Jeong Choi, and Eun Soo Jang. According to their website, the bold patterns and goofy characters are inspired by “the absurd idea of winning by blurring the opponent’s concentration,” and the goal of making golf a more lighthearted and healthy sport. This brand is only 6 years old, but it’s making a name for itself fast through its high-end golf apparel.
Their latest collection, SS22, was released with an absolutely electric Augusta National motif.
Unfortunately, besides the fun logo, a very trendy Instagram account, and some pro sponsors wearing their gear on the course, the brand hasn’t yet extended to the Western world.
The company is owned by Kollon Industries, a huge Korean textile company with a series of sport and clothing brands. Although WAAC is just one of these, the brand has high-end offerings, with a basic polo ringing up a $140 price tag in USD. Their clothes are also near-impossible to find in the U.S., although buyers can have them shipped from South Korea.
All this leads us to wonder … will WAAC be the next Nike or at least a trailblazer in golf fashion? Should we all be WAACking it in golf mini skirts and golf sweater vests? And how exactly did this brand establish a company around the colors green and red and somehow not come off with a Christmas vibe?!
Only time will tell if WAAC will make its way into mainstream golf, but until then we’ll keep scrolling their fun social media account and Googling “KRW to USD conversion,” because yes, their prices are entirely in South Korean won.
WAAC golf clothes aren’t for everyone, but we can all appreciate some goofy golf fashion. Next time you hit the course, no matter what you’re wearing, we hope you go out and give it a WAAC! (sorry, but you know we had to).
